Senior Social Content Operations Manager, China

<div class="content-intro"><p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.</span></p></div><p><span style="text-decoration: underline;"><span style="font-family: arial, helvetica, sans-serif; color: rgb(0, 0, 0); text-decoration: underline;"><strong>NO VISA SUPPORT AND RELOCATION SUPPORT</strong></span></span></p> <p><span style="font-family: arial, helvetica, sans-serif;"><strong><u>Location: Work remotely within China Mainland</u></strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>The Difference You Will Make:</strong></span></p> <p>This role will lead China social initiatives and drive business growth across key local social channels and reports to the Social Lead.</p> <p>The role focuses on building and scaling Airbnb's social growth capabilities across local video-driven platforms and evolving social ecosystems. S/he will identify platform opportunities, close operational gaps, and develop scalable approaches to strengthen Airbnb's brand presence, user engagement, and downstream business impact.</p> <p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>A Typical Day:&nbsp;</strong></span></p> <ul> <li>Own and drive social growth strategy across <span style="text-decoration: underline;"><strong>video-driven platforms </strong></span>and evolving social ecosystems, identifying platform opportunities and operational gaps.</li> <li>Lead and execute social operations including content strategy, content production, audience engagement, and platform growth initiatives.</li> <li>Initiate<span style="text-decoration: underline;"><strong> innovative growth pilots</strong></span> to strengthen downstream consideration and conversion, including social content support for livestreaming and community-based social marketing.</li> <li>Collaborate closely with cross-functional stakeholders (Growth Ops, Marketing, Comms, Product, etc.) to align social initiatives with broader business priorities and gain cross-functional support.</li> <li>Partner with global and regional social teams to share insights, advocate for local platform opportunities, and maintain high ex