Social Media Content Creator (Tech Content) - Fresher

About the job:

Key Responsibilities:

1. Own the content strategy and calendar across Instagram, YouTube Shorts, LinkedIn, and other relevant platforms

2. Build content ideas for gadget skins, MagLock accessories, phone cases, laptop sleeves, mounts, cables, and new product launches

3. Develop campaign concepts, launch ideas, hooks, scripts, captions, and storytelling formats

4. Create fresh angles for product features, tech lifestyle moments, gadget care, personalization, and everyday use cases

5. Write and brief short-form video content including Reels, Shorts, UGC-style ads, founder-led content, and launch teasers

6. Work closely with designers, video editors, creators, and internal teams to bring ideas to life

7. Support paid campaigns through ad concepts, creative briefs, testing angles, and performance insights

8. Track content performance across reach, saves, shares, watch time, CTR, engagement, and conversions

9. Use data to understand what worked, what didn't, and what should be improved next

10. Build and maintain Capes India's brand voice across content touchpoints

11. Help shape the founder's personal brand through sharp, relevant, and authentic content ideas

12. Stay updated with tech trends, creator formats, platform shifts, product launches, and D2C content trends

Who can apply:

Only those candidates can apply who:

are from Mumbai only

Salary:

₹ 2,40,000 - 3,60,000 /year

Experience:

No experience required

Deadline:

2026-10-08 23:59:59

Other perks:

Informal dress code, 5 days a week

Skills required:

Social Media Marketing, Script Writing, Content Marketing and Instagram Marketing

Other Requirements:

1. 6 months to 3 years of experience in brand strategy, content strategy, social media, digital marketing, or a related role2. Strong understanding of short-form video strategy across Instagram Reels and YouTube Shorts3. Ability to think beyond posts and build content with a clear brand or business objective4. Strong writing skills for hooks, scripts, captions, campaign ideas, and creative briefs5. A portfolio that shows variety, not just good-looking creatives but content with clear thinking behind it6. Interest in tech, gadgets, smartphones, gaming, accessories, or digital culture7. Understanding of how D2C brands use content to build awareness, trust, and sales8. Basic knowledge of Meta Ads Manager or paid social campaigns is a plus9. Ability to work independently, take ownership, and bring ideas proactively• Strong communication skills and attention to detailWhat sets the right person apart?1. You know how to turn a product feature into a strong content angle2. You understand why some content performs and some content gets ignored3. You follow brands, creators, tech reviewers, and D2C campaigns closely4. You think in hooks, storytelling, formats, retention, audience psychology, and performance5. You can balance brand building with content that drives action6. You propose ideas before being asked7. You are comfortable experimenting, reading numbers, and improving quickly

About Company:

Capes India is a leader in phone, laptop, and other tech device customizations with skins, wraps, and decals. Delivering high-quality products across India from our website.