Sr. Growth Product Marketing Manager

<h2><strong>About the Role</strong></h2> <p>We're hiring a Sr. Growth Marketing Manager to own and drive measurable growth outcomes across <strong>Chime Enterprise's B2B2C funnel</strong> — the path that turns eligible employees at our employer partners into enrolled, funded, and engaged Chime members.</p> <p>Chime Enterprise is Chime's B2B business, with a vision to be the premier HR benefits platform dedicated to holistic financial wellness. Our flagship product, Chime Workplace, gives employers an all-in-one financial wellness suite at no cost — spanning capital management (including MyPay at Work), capital growth, credit building, and rewards and loyalty (Salt). Sales and Customer Success win and onboard employer partners; once a partner is live, we gain access to their workforce — their <em>eligible employees</em>. Converting those eligible employees into Chime members is the challenge this role owns, and mastering it unlocks one of the most powerful and defensible distribution channels at Chime.</p> <p>This role is embedded directly within the cross-functional Chime Enterprise growth effort and operates as the growth owner, not just a marketing advisor. You'll sit at the intersection of growth strategy, experimentation, performance analysis, and product marketing craft: identifying opportunities, prioritizing and running experiments, and driving metric movement against clear goals. While the role retains core product marketing strengths — research, positioning, and messaging — it goes further by owning results and tradeoffs.</p> <p>The base salary offered for this role and level of experience will begin at $150,000.00 and up to $208,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.</p> <h2><strong>In this role, you can expect to</strong></h2> <p><strong>Growth Ownership &amp; Strategy</strong></p> <ul> <li>Own end-to-end growth strategy and outcomes for Chime Enterprise's employee-side funnel, from opportunity sizing through roadmap delivery against quarterly and annual goals.</li> <li>Serve as the embedded growth lead for Enterprise, co-owning planning with Enterprise Product, Engineering, and Analytics and with Growth Marketing's channel teams.</li> <li>Build a repeatable model for converting eligible employees into members that scales across partners rather than being rebuilt deal by deal.</li> </ul> <p><strong>Funnel &amp; Experimentation</strong></p> <ul> <li>Drive performance across the B2B2C funnel — worksite awareness, enrollment, funding, direct deposit, and early retention — with deep ownership of employer landing pages, eligibility flows, and in-product onboarding.</li> <li>Own the Enterprise experimentation roadmap, designing reads that hold up at partner-sized cohorts and deciding what to scale, iterate, or sunset.</li> <li>Lead creative and messaging execution for experiments and launches across paid, lifecycle, and owned surfaces.</li> </ul> <p><strong>Offers &amp; Qualified Acquisition</strong></p> <ul> <li>Own incentives, promotions, and offers that drive qualified acquisition of primary banking relationships — balancing cost per enrollment, activation quality, and long-term value, within partner agreement and compliance guardrails.</li> <li>Partner with Lifecycle to connect enrollment, onboarding, and retention into one journey.</li> </ul> <p><strong>GTM &amp; Measurement</strong></p> <ul> <li>Lead GTM for employer launches, building the playbooks, campaign kits, and reporting that Sales, Customer Success, and GTM/Ops reuse at every go-live.</li> <li>Track pacing against goals and translate results into clear briefs and recommendations for Enterprise and Growth Marketing leadership.</li> </ul> <h2><strong>To thrive in this role, you have</strong></h2> <ul> <li>8+ years of experience in growth marketing, product marketing, performance marketing, or a related role (level dependent).</li> <li>Proven experience driving measurable growth through experimentation and optimization, including owning a funnel metric end to end.</li> <li>Experience marketing to end users through a partner, employer, or channel relationship — B2B2C, workplace or benefits marketing, marketplace, or embedded distribution — and comfort operating when you don't fully control the audience or the channel.</li> <li>Strong analytical skills; ability to define success