Staff Product Manager I, Ad Serving

<p>At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.&nbsp;</p> <p>Lyft Ads is building the world's largest mobility advertising network, connecting brands with millions of consumers throughout their transportation journeys. Our mission is to help brands reach riders during key moments of their journey — before, during, and after a ride — by delivering meaningful, contextually relevant ad experiences. Core to that vision is our ad serving platform. Our Ad Serving team builds the systems and integrations that power the delivery of ads, being both thoughtful of our riders’ experience while also driving great outcomes for advertisers. We’re looking for a Staff Product Manager I to architect and reimagine our ad serving platform so that our rapidly growing advertising business can continue to scale. Based out of our New York City office, you’ll own development and the forward-looking vision for the platform that connects advertisers and riders, help us accelerate our capabilities, and execute across a whip-smart, fast-paced team.&nbsp;</p> <h2>Responsibilities:</h2> <ul> <li>Help develop the strategy and objectives for our Ad Serving platform. Build a roadmap and lead a core team of engineers and data scientists to achieve it.</li> <li>Align cross functional partners and teams beyond your immediate development team to drive a shared vision. For example, Sales, Legal, Finance, Operations, and internal marketing teams.&nbsp;</li> <li>Take a holistic yield management approach across direct demand and external supply channels.&nbsp;</li> <li>Clearly communicate priorities, problems, experiments, and decisions across a wide spectrum of audiences, from partner teams to executives.&nbsp;</li> </ul> <ul> <li>Completely own your team's products, existing or new, from ideation through development, launch, growth, and maintenance.</li> <li>Understand Lyft Ads’ strategic and competitive position. Set your team's goals, success metrics, and roadmap to align with Lyft's mission and drive maximum impact based on data analysis, market research and usability studies.</li> <li>Serve as a champion of our advertisers and advocate for their needs at all levels of the company.</li> </ul> <h2>Experience:</h2> <ul> <li>8+ years of product management with a record of launching and scaling ad platforms from 0 to 1.&nbsp;</li> <li>Deep expertise in either real-time bidding or ad serving domains, with experience working on one or more of the following: ad decisioning logic, targeting systems,&nbsp; scoring, ranking, advertiser optimization (e.g. impressions, clicks, engagements, conversions), yield optimization, integrations with SSPs and DSP