Staff Product Marketer

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality. We’re looking for a Staff-level Product Marketer to champion core parts of the Webflow platform and turn them into the reasons customers choose, and stay with, Webflow. In this role, you’ll partner with cross-functional teams to lead messaging, strategy, and go-to-market initiatives that shape how users discover, understand, and adopt the product capabilities you own. This is a highly visible, strategic role. You’ll build trust and partnership with teams across Product, Engineering, and Marketing to ensure our offerings not only meet market needs but set new industry standards. About the role: Location: Remote-first (United States; BC & ON, Canada) Full-time Permanent Exempt The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills. United States (all figures cited below are in USD and pertain to workers in the United States) Zone A: $191,000 - $239,000 Zone B: $176,000 - $222,000 Zone C: $160,000 - $201,000 Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada) $214,000 - $267,000 This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter. Application Information: Application deadline: applications accepted on an ongoing basis until position is closed and filled This posting is for an existing vacancy Reporting to the Head of Product Marketing As a Staff Product Marketer, you’ll: Develop an expert understanding of Webflow’s platform and the customers who use it — to create compelling and impactful marketing that tells our story and drives adoption Collaborate and contribute to the product roadmap in close partnership with Product, leveraging market, customer, and competitive insights Lead new product and feature launches, serving as the glue between Product, Marketing, Partnerships, and our Partners Partner closely with Product, Sales, and Marketing to build great content and messaging that showcases the power and value of the Webflow platform Refine Webflow’s pricing & packaging based on a deep understanding of our customers, market trends, and our product About you: Requirements: Have 5+ years of product marketing experience – an added bonus if you have experience managing and leading teams Have a solid foundational understanding of web development concepts – including HTML, CSS and Javascript Have experience with Webflow or similar web development technology Have deep empathy for users and are able to adapt how you communicate to reach and engage your audience Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging Have a collaborative nature and exceptional interpersonal skills Can connect technical concepts with user value and express it succinctly You’ll thrive as a/an Staff Product Marketer, if you: Love turning complex technical concepts into simple, thoughtful, and compelling stories in a visual manner Are naturally curious, highly-proactive and a self-starter capable of independently leading several projects with limited direction Enjoy looking ‘under the hood’ to understand how things work and turning one time initiatives into repeatable programs Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact. Our Core Behaviors Build lasting customer trust. We build trust by taking action that puts customer trust first. Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act. Reinvent ourselves. We don't just improve what exists, we imagine what's possible. Own it all the way. We move fast because the moment demands it, and we hold ourselves accountable to deliver outcomes — for each other, and for customers. Benefits Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company. Health coverage that actually covers you. Comprehensive medical, dental, and vi