Talent Attraction and Employer Brand Specialist

Who are we? Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems. We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that. We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft. We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us! Why this role? Cohere is in a unique and exciting position to grow our go-to-market teams globally! We are expanding our Talent Team and are looking for a creative, high-performing Talent Attraction and Employer Brand Specialist to help us build a world-class employer brand that attracts top frontier AI talent. In this role, you will shape how Cohere is perceived by the global AI community and drive strategic recruitment marketing initiatives that position us as the destination for ambitious researchers and engineers. Please Note: We have offices in Toronto, San Francisco, and London but embrace being remote-first! As a Talent Attraction and Employer Brand Specialist, you will: Develop and execute comprehensive brand strategy that defines and promotes Cohere's identity, culture, and technical leadership to target talent groups Run multi-channel recruitment marketing campaigns across social media, job boards, and search engines to reach priority candidates Create compelling content including job descriptions, employee success stories, and optimized career site landing pages Optimize and maintain our career site experience while tracking engagement through candidate relationship management tools Analyse campaign performance metrics including cost-per-hire, application conversion rates, and ROI to continuously refine our approach Partner with Marketing, Communications, and Research teams to ensure consistent messaging across all candidate touchpoints Monitor competitor employer branding strategies and identify opportunities to differentiate Cohere Collaborate with hiring teams to develop targeted recruitment campaigns for specific roles and departments About you; You have demonstrable (6+ years) experience in employer branding, recruitment marketing, or talent attraction You have a proven track record of developing and executing successful multi-channel campaigns You're skilled in content creation with portfolio examples of compelling job descriptions and employee narratives You have experience with candidate relationship management tools and career site optimization You're data-driven with experience tracking and analyzing recruitment metrics You're creative and strategic, able to balance brand consistency with campaign innovation You're passionate about AI/ML and understand the talent landscape in this field You're collaborative with excellent cross-functional partnership skills You're comfortable working in a fast-paced, evolving startup environment Full-Time Employees at Cohere enjoy these Perks: A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch. Full health and dental benefits, including a separate budget for mental health. RRSP matching, 401K, Pension Scheme. 100% Parental Leave top-up for up to 6 months, for either parent. Annual enrichment benefits: Arts & culture, fitness/wellness, quality time, and a workspace improvement credit. Education & learning stipend for conferences, courses, and coaching. 6 weeks of paid vacation (30 working days!) Budget for traveling to other offices if you are remote, plus an annual company offsite. How and Where We Work: Cohere is remote-friendly, but we also have offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul with more opening soon. For those in the office: a daily lunch program, plenty of snacks, and regular community and social events. For those not near an office: a co-working benefit so you can work alongside others in your city. Everyone receives a $500 home office stipend to set up your workspace properly. If any of the above doesn’t line up exactly with your experience, we still encourage you to apply. We strive to create an inclusive work environment for all; we welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form , and we will work together to meet your needs. We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identi