VP, Revenue Marketing

<p>Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.</p> <p>We’re looking for a VP of Revenue Marketing to lead Webflow’s Revenue Marketing org and be the marketing DRI for the revenue engine: pipeline creation, conversion, expansion marketing, and lifecycle. You’ll be accountable for marketing-sourced and influenced pipeline and iARR across sales-led and partner-led motions, with visibility into self-serve iARR performance in lockstep with Sales, Partnerships, RevOps, and Product. This role owns the full line from data diagnosis to strategy to campaign, not just execution against a plan someone else set.</p> <h1><strong>About the role:</strong></h1> <ul> <li>Location: Remote-first (United States)</li> <li>Full-time</li> <li>Permanent&nbsp;</li> <li>Exempt</li> <li>The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.<br><br> <ul> <li>United States (all figures cited below are in USD and pertain to workers in the United States) <ul> <li>$268,000 - $335,000</li> </ul> </li> </ul> </li> </ul> <p style="padding-left: 40px;">This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.&nbsp;</p> <p style="padding-left: 40px;">Please visit our <a href="https://webflow.com/careers#pay-zones">Careers page</a> for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.</p> <ul> <li>Application Information:</li> <ul> <li>Application deadline: applications accepted on an ongoing basis until position is closed and filled</li> <li>This posting is for an existing vacancy<br><br></li> </ul> <li>Reporting to the Chief Marketing Officer</li> </ul> <p>As a VP, Revenue Marketing you’ll …</p> <ul> <li><strong>Revenue &amp; funnel ownership</strong> <ul> <li>Own marketing-sourced and influenced pipeline and iARR ta