Web Growth Marketing Manager

<div class="content-intro"><p>Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at <a href="http://amplitude.com">amplitude.com</a>.</p> <p>As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.</p> <p><strong>Amplitude’s Commitment to Diversity Equity &amp; Inclusion (DEI): </strong>Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.</p></div><h1><strong>Senior Web Growth Marketing Manager</strong></h1> <p>at Amplitude <a href="https://boards.greenhouse.io/amplitude">(View all jobs)</a></p> <p>San Francisco, Bay Area</p> <p>&nbsp;</p> <p>Amplitude is the leading AI-first digital analytics platform, helping over 4,300 customers—including Atlassian, Burger King, NBCUniversal, Square, and Under Armour—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Fall 2025 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at <a href="http://amplitude.com">amplitude.com</a>.&nbsp;</p> <p>As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.</p> <p><strong>Amplitude’s Commitment to Diversity Equity &amp; Inclusion (DEI): </strong>Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.&nbsp;</p> <h2>About The Role &amp; Team</h2> <ul> <li>You'll own one of our most critical growth levers — amplitude.com — with impact on strategy, not just execution.</li> <li>You'll work on the frontier of AI-powered marketing. We're actively integrating AI-native workflows across everything we build. And we recently partnered with Statsig to expand our experimentation portfolio.&nbsp;</li> <li>You'll have dedicated resources: web engineers and brand/growth designers who are aligned to this function — so you can move fast and build with craft.</li> <li>You'll sit within a larger integrated marketing team, giving you broad leverage across campaigns, product launches, and PLG and sales pipeline initiatives.</li> <li>Amplitude is the category leader in digital analytics and experimentation — and you'll be one of its most expert users, running experiments and optimization using the very product we sell.</li> </ul> <h2>&nbsp;</h2> <p>&nbsp;<strong>As a Growth Marketing Manager&nbsp; you will:&nbsp;</strong></p> <h2>&nbsp;</h2> <p><strong>Website Strategy &amp; Ownership</strong></p> <ul> <li>Own amplitude.com as a strategic growth engine — defining site architecture, user journeys, and content strategy that drives both self-serve growth and enterprise pipeline.</li> <li>Build a forward-looking roadmap grounded in performance data, experimentation insights, and a clear POV on what moves the business.</li> <li>Own and scale the Sanity CMS platform, building it into a self-serve system that empowers teams across the org to publish independently.</li> </ul> <p><strong>Conversion &amp; Experimentation</strong></p> <ul> <li>Design and continuously optimize conversion-focused experiences across product pages, pricing, demo request flows, and campaign land